A comprehensive public relations program should include a social media strategy. Social media is an essential communications platform for businesses of all sizes, and if you haven't already established your social presence, it’s never too late to launch an effective strategy. When done right, social media engagement can lead to more customers, more traffic, and more conversions. We work with our clients to identify their social media goals, audiences they'd like to reach, and messages they want to convey, and offer recommendations for the best platforms to achieve their needs, while recognizing the strategy is a working plan that is ever evolving. We also handle populating our clients' social media platforms if they don’t have the bandwidth to handle this task in-house.