Communication/PR Plan Development

Implementing a strategic public relations plan is the best way to build and raise brand awareness. Even if your business is well-established, a successful PR strategy can always help maintain your positive image and expand your reach. Since every client has a different set of specific goals and varying budgets, we work with each one to develop customized and scalable programs that can be adapted at any stage. We then bring in the right professional team to execute the plan in the most effective and results-oriented way. 

We will identify:

• Goals and objectives
• Brand positioning/development 
• Target audiences  
• Key messages
• Strategies to obtain each goal (media relations, thought leadership, community relations, social media outreach, etc.)
• Tactics/activities to carry out strategies 
• Evaluation/measurement methods
• Timetable/tasklist 
• Budgets